Olivia
Aug 16, 2024
Collaboration
The Psychology Behind Color Choices in UX
Discover how thoughtful color choices can enhance user experience and evoke the right emotions.
Introduction: The Power of Color in Design
Color is a powerful tool in UX design, influencing user emotions, perceptions, and decisions. By understanding the psychology of colors, designers can create interfaces that not only look appealing but also communicate effectively.
Using Color to Guide Users
Colors can draw attention, signify actions, and create hierarchy. For instance, using bold colors for call-to-action buttons ensures they stand out, while muted tones can recede into the background. Additionally, colors can evoke emotions—blue for trust, green for growth, and red for urgency—aligning the interface with your brand message.
Balancing Aesthetics and Functionality
While colors should resonate with your audience, they must also ensure accessibility. Testing for contrast ratios and avoiding overuse of bright colors prevents visual fatigue. A balanced color palette ties the design together, creating a harmonious experience.
Conclusion
Thoughtful color choices enhance usability and emotional connection. By leveraging color psychology and prioritizing accessibility, you can create designs that resonate deeply with your users.
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¹ Parker is a financial technology company, not a bank. Banking Services provided by Piermont Bank, Member FDIC. The funds in your account are FDIC-insured up to $250,000 per depositor for each account ownership category.
² Your operating account may be eligible for increased FDIC insurance coverage through an IntraFi service, please refer to your deposit account agreements and Parker dashboard for further details. Deposit placement through an IntraFi service is subject to the terms, conditions, and disclosures in applicable agreements. Deposits that are placed through an IntraFi service at FDIC-insured banks in IntraFi’s network are eligible for FDIC deposit insurance coverage at the network banks. The depositor may exclude banks from eligibility to receive its funds. To meet the conditions for pass-through FDIC deposit insurance, deposit accounts at FDIC-insured banks in IntraFi’s network that hold deposits placed using an IntraFi service are titled, and deposit account records are maintained, in accordance with FDIC regulations for pass-through coverage. Although deposits are placed in increments that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one bank, a depositor’s balances at the institution that places deposits may be uninsured. The depositor must make any necessary arrangements to protect such balances consistent with applicable law and must determine whether placement through an IntraFi service satisfies any restrictions on its deposits. IntraFi, ICS, and IntraFi Cash Service are registered service marks of IntraFi LLC.
³ Parker is a financial technology company, not a bank. The Parker Commercial Credit Mastercard® (the "Card" or "Parker Card") is issued by Patriot Bank N.A., Member FDIC, pursuant to license by Mastercard International Incorporated.
⁴ Annual Percentage Yield (APY) is 1.9% to 3% as of 11/17/2025. This is based on the federal funds rate of 3.88% as of 11/14/2025. This is a variable rate and may change after the account is opened.
⁵ See the Business Card Agreement details and Credit Limits & Terms page in the Setting section of the Parker app for further details.
Important: earnings and legal disclaimers
Revenue, profitability, or growth examples shared by Parker Group, Inc. (including Parker Accelerator) are illustrative of what is possible—not guarantees. Your outcomes depend on the strength of your offer, the quality of execution, market conditions, and the effort you invest.
Parker Group, Inc. and its leadership team (including CEO Yacine Sibous) are not responsible for the decisions you make using our material. Evaluate strategies carefully, comply with applicable laws, and seek professional advice when appropriate.
Parker, its affiliates, and team members may receive compensation for recommended products or services. We only recommend tools we rely on internally unless noted otherwise. If you prefer we are not compensated for a recommendation, search for the product independently.
© 2025 Parker Group, Inc.
All rights reserved.
Learn how top ecommerce brands scale and get a growth plan for your store.
¹ Parker is a financial technology company, not a bank. Banking Services provided by Piermont Bank, Member FDIC. The funds in your account are FDIC-insured up to $250,000 per depositor for each account ownership category.
² Your operating account may be eligible for increased FDIC insurance coverage through an IntraFi service, please refer to your deposit account agreements and Parker dashboard for further details. Deposit placement through an IntraFi service is subject to the terms, conditions, and disclosures in applicable agreements. Deposits that are placed through an IntraFi service at FDIC-insured banks in IntraFi’s network are eligible for FDIC deposit insurance coverage at the network banks. The depositor may exclude banks from eligibility to receive its funds. To meet the conditions for pass-through FDIC deposit insurance, deposit accounts at FDIC-insured banks in IntraFi’s network that hold deposits placed using an IntraFi service are titled, and deposit account records are maintained, in accordance with FDIC regulations for pass-through coverage. Although deposits are placed in increments that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one bank, a depositor’s balances at the institution that places deposits may be uninsured. The depositor must make any necessary arrangements to protect such balances consistent with applicable law and must determine whether placement through an IntraFi service satisfies any restrictions on its deposits. IntraFi, ICS, and IntraFi Cash Service are registered service marks of IntraFi LLC.
³ Parker is a financial technology company, not a bank. The Parker Commercial Credit Mastercard® (the "Card" or "Parker Card") is issued by Patriot Bank N.A., Member FDIC, pursuant to license by Mastercard International Incorporated.
⁴ Annual Percentage Yield (APY) is 1.9% to 3% as of 11/17/2025. This is based on the federal funds rate of 3.88% as of 11/14/2025. This is a variable rate and may change after the account is opened.
⁵ See the Business Card Agreement details and Credit Limits & Terms page in the Setting section of the Parker app for further details.
Important: earnings and legal disclaimers
Revenue, profitability, or growth examples shared by Parker Group, Inc. (including Parker Accelerator) are illustrative of what is possible—not guarantees. Your outcomes depend on the strength of your offer, the quality of execution, market conditions, and the effort you invest.
Parker Group, Inc. and its leadership team (including CEO Yacine Sibous) are not responsible for the decisions you make using our material. Evaluate strategies carefully, comply with applicable laws, and seek professional advice when appropriate.
Parker, its affiliates, and team members may receive compensation for recommended products or services. We only recommend tools we rely on internally unless noted otherwise. If you prefer we are not compensated for a recommendation, search for the product independently.
© 2025 Parker Group, Inc.
All rights reserved.
Learn how top ecommerce brands scale and get a growth plan for your store.
¹ Parker is a financial technology company, not a bank. Banking Services provided by Piermont Bank, Member FDIC. The funds in your account are FDIC-insured up to $250,000 per depositor for each account ownership category.
² Your operating account may be eligible for increased FDIC insurance coverage through an IntraFi service, please refer to your deposit account agreements and Parker dashboard for further details. Deposit placement through an IntraFi service is subject to the terms, conditions, and disclosures in applicable agreements. Deposits that are placed through an IntraFi service at FDIC-insured banks in IntraFi’s network are eligible for FDIC deposit insurance coverage at the network banks. The depositor may exclude banks from eligibility to receive its funds. To meet the conditions for pass-through FDIC deposit insurance, deposit accounts at FDIC-insured banks in IntraFi’s network that hold deposits placed using an IntraFi service are titled, and deposit account records are maintained, in accordance with FDIC regulations for pass-through coverage. Although deposits are placed in increments that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one bank, a depositor’s balances at the institution that places deposits may be uninsured. The depositor must make any necessary arrangements to protect such balances consistent with applicable law and must determine whether placement through an IntraFi service satisfies any restrictions on its deposits. IntraFi, ICS, and IntraFi Cash Service are registered service marks of IntraFi LLC.
³ Parker is a financial technology company, not a bank. The Parker Commercial Credit Mastercard® (the "Card" or "Parker Card") is issued by Patriot Bank N.A., Member FDIC, pursuant to license by Mastercard International Incorporated.
⁴ Annual Percentage Yield (APY) is 1.9% to 3% as of 11/17/2025. This is based on the federal funds rate of 3.88% as of 11/14/2025. This is a variable rate and may change after the account is opened.
⁵ See the Business Card Agreement details and Credit Limits & Terms page in the Setting section of the Parker app for further details.
Important: earnings and legal disclaimers
Revenue, profitability, or growth examples shared by Parker Group, Inc. (including Parker Accelerator) are illustrative of what is possible—not guarantees. Your outcomes depend on the strength of your offer, the quality of execution, market conditions, and the effort you invest.
Parker Group, Inc. and its leadership team (including CEO Yacine Sibous) are not responsible for the decisions you make using our material. Evaluate strategies carefully, comply with applicable laws, and seek professional advice when appropriate.
Parker, its affiliates, and team members may receive compensation for recommended products or services. We only recommend tools we rely on internally unless noted otherwise. If you prefer we are not compensated for a recommendation, search for the product independently.
© 2025 Parker Group, Inc.
All rights reserved.